ComCrits #1 - “More Fanta Less Serious”
Today I saw a Fanta Commercial. This ad has been around for a while, and it’s not the first time I’ve seen it. Now it could be that I recently had a Fanta and was thoroughly disgusted with it, but this ad really rubbed me the wrong way. It starts with a bunch of kids having fun, frolicking, and doing some recreational sports at a skate part. The one subtly identified as “the cool kid” pops open a Fanta and the situation quickly deteriorates into a cat-and-mouse game of getting the wonderful, orange, carbonated drink.
So they catch up with “the cool kid” and he drinks the last of it. Everyone looks so disappointed. BUT WAIT! HE HAS ANOTHER! He pops it open, parkours over a one-story wall to the other side, and the rest of the kids BREAK THROUGH THE FUCKING WALL TO CONTINUE CHASING HIM!
The ad closes with their slogan: “More Fanta Less Serious”.
The slogan is what really gets me. Sure, the scenario is unrealistic to begin with, but breaking through a brick wall for some soda pop is crazy. You’d have to really want that Fanta. If anything, this ad screams “FANTA IS SERIOUS BUSINESS”, so their current slogan is not being accurately portrayed by their commercial.
Sure you could argue “oh but they’re just kids having fun chasing an attractive 3D rendering of a child for some of his Fanta!” There’s that, but if you want to bring this fantasy world into reality, let’s consider a few things.
- They’re trying to steal someone else’s drink which is worth about $0.05 and costs about $1.75.
- Just think if they actually caught him. They’d probably have to push him, hold him down, or just rip the drink from his hands.
- Then what? They would beat each other up over a drink until one kid gets to drink the rest while crying over their broken bones.
But it’s okay! The last kid standing has the Fanta! More Fanta Less Serious, right? Wrong. In real life, that’s called being a bully.
Not cool Fanta. Not cool.
